Darien, Rowayton and New Canaan Connecticut real estate listings, home buying, selling and relocation information

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Working With An Agent >Active Marketing

It takes a lot more than a "For Sale" sign in the front yard, a Multiple Listing entry, and an occasional ad in the classifieds to get a home listing sold. Be sure to discuss the details of the marketing plan with the companies and real estate agents you interview about selling your home.

Real estate agents who provide high quality service will usually have a written marketing plan tailored to fit your home and your individual needs. A good marketing plan begins with pricing the home appropriately. It involves exposing your home to as many real estate professionals and qualified buyers as possible. The agent's job is to get buyers through your front door; your job is to ensure that the buyers like what they see. Top agents are very active in finding prospective buyers and in coaching sellers about how to enhance their home's presentation. There are differences in the marketing approaches of companies and individual agents, so ask for a written plan to give you a clear idea of what you can expect of your agent.

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Sara Littlefield, REALTOR®, real estate agent and broker for Darien, Rowayton and New Canaan Connecticut home listings, property and land for sale - NUMBER1EXPERT(tm)

Sara Littlefield
Prudential CT Realty
455 Post Road
Darien, CT 06820
Office: 203-655-5114- ext 4746
Cell: 203-253-3350
Direct: 203-299-4746
Fax: 203-655-2348
Email: sara@saralittlefield.com
Sara Littlefield, a respected professional in the real estate market, is always on the cutting edge of the industry. Clients want fast, high sales, and Sara delivers just that. Her sales rank in the top 2% of Prudential nationwide including 75,000 plus real estate agents. And she has received the Prudential Legend award for five consecutive years as a local top-listing, top-selling real estate leader in this changing global marketplace--and top sales and listing agent in Darien office for seven consecutive years. Sara has been honored with many customer service achievement awards during her career, earned through customer satisfaction ratings. Her clients especially appreciate her calm, good counsel, and focused and responsive approach to their real estate needs. Sara brings to her clients nearly two decades of marketing, advertising, PR and consulting expertise earned at Apple, Xerox and Priceline among others; consulting expertise in Interactive TV industry with BellSouth, Scientific Atlantic, game industry with Mattel and Hasbro; CEO/executive coaching in analyst/partner relations, media relations, internal communications and customer relations; plus a master's degree in communications, specializing in interpersonal communications, PR and international negotiations and mediation. She received a B.A. in English with Minor in Business from Santa Clara University and University of London, School of Economics and a M.A. in Business Communications and Public Relations from Emerson College. In graduate school, Sara specialized in Negotiations and taught international students International Negotiation & Mediation courses. All of which help her deliver the best results for her clients.

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